I’m a designer, maker and collaborator… excited for new opportunities!

about the founder: Anna Schum-Houck (she/they)

As a creative based in Rochester New York, I enjoy crafting unique narratives for print and digital solutions that harness brand values. My goal is create innovative experiences through illustrations, packaging, purpose driven and sustainable solutions that connect with people.

From creating cohesive brand experiences to experimenting with different media, my curiosity drives my creative practice…. I love challenging myself to explore the digital realm as much as physical stuff.

An important part of my creative practice is sharing my skills:

  • I am adjunct professor at Rochester Institute of Technology. I have also taught at the University of Rochester and Syracuse University.

  • I am facilitator for club nights at Wheel & Slab Pottery Studio!

I am always happy to chat about new projects and exciting opportunities.

Check out my services page to contact me!

resume

I’m not just a designer….

I’m a maker, collaborator, explorer, strategic thinker, artist and educator.

  • My curiosity guides me to investigate the world around me and gather inspiration from my experiences.

    I enjoy researching, exploring and experimenting with a variety of methods to make things. I thrive in collaborative environments as well as sharing my skills to the next generation of designers.

    My approach focuses on crafting unique experiences that harness brand values through meaningful handcrafted designs and purpose driven solutions.

  • MA Visual Communication from Cambridge School of Visual & Performing Arts (a small school across the pond in England)

    BFA Graphic Design with a minor in packaging science from Rochester Institute of Technology

    These courses helped me develop my creative practice, leadership skills and passion for education. I enjoy creating brand experiences, packaging, storytelling and working with a variety of mediums.

    • logo design, branding + identity systems

    • package design

    • book + editorial design

    • motion graphics

    • illustration

    • handcrafted elements

  • I am a member of InCreativeCo (a freelance collective) and Queer Design Club, both communities provide networking opportunities and support from other designers from around the world.

  • I have taught graphic design courses at Rochester Institute of Technology, guest lectured at the University of Rochester and instruct ceramics at Wheel & Slab Pottery Studio.

    I love supporting students growth, watching their creative process evolve and learning alongside them.

some of my personal work…