Simply Crepes, the Héroux Family’s  traditional French country kitchen was looking to expand their brand to include a few restaurant favorites: coffee and crepe mix.

They had previously had canisters of crepe mix but wanted an updated look and feel.

Production ready files for ground coffee bags and crepe mixes that includes a consistent system inspired by the restaurant; a homespun kitchen with its traditional roots, handcrafted recipes and homey style of the brand.

Each element was handcrafted to match the style of the restaurant brand. I recreated the tiling in the restaurant for the patterns, hand drawn lettering inspired by vintage recipe cards, textured stamp-like illustrations, and photography of the crepes to help the inspire the consumer.