Simply Crepes, the Héroux Family’s  traditional French country kitchen expanded their brand to include a few restaurant favorites: coffee and crepe mix. They had previously had canisters of crepe mix but wanted an updated look and feel.

about the project

This project was inspired by the restaurant itself; a homespun kitchen with its traditional roots, handcrafted recipes and homey style of the brand.

Each element was crafted to match this style. I recreated the tiling in the restaurant, created hand drawn lettering inspired by vintage recipe cards, textured stamp-like illustrations and added photography of the crepes to help the crepe mixes inspire the consumer.