Create a community focused brand system for the Summer Concert Series that showcases the local sponsors and benefiting organizations. It should encapsulate the free event while connecting with residents to retain support and interest in the event.

Brand Identity, Posters, Banners and Social Media Post

The system includes a logo, pastel color scheme, custom cursive typography and custom illustrations demonstrating a handcrafted feel inspired by the community. The inviting, outgoing, and cohesive style resonates with the locals as well as guests. It provides a relaxing and energetic system that can easily promote the free local music in the quaint town of Canandaigua through the use of the grid mix and match system.